An international conference about ambient assisted living, held in Odense, Denmark in 2010.

Pictograms galore, an old woman and an old man, communicating with a loving and humorous expression, that old people are still going strong and that they have no intention of stopping doing that what so ever.

Lower East designed the visual identity based on a series of pictograms – unfolded it on postcards, badges, posters, banners, t-shirts and even pillows for the conference lounge.

Very successful, quite funny and cool communication!

Check this presentation if you are curious. (pdf)