Jørgen Smidstrup from Lower East acted as director and was one of the creators of the successful Jørgen Leth Festival held in Kolding, Denmark in 2010. Under the title “Moments Meet" the town exploded in a celebration of Danish artist, film director, poet Jørgen Leth. Lower East created the visual identity of the festival – and posters, website, magazine, banners, flyers and facebook page.